Before you start building your website, keyword research is a crucial step that you must perform. Why is it so crucial? How will people find you?

What’s More Risky: SEO or PPC?

Two of the most popular traffic building strategies are SEO (search engine optimization) and PPC (pay-per-click advertising). Both of these rely on search engines. There’s been so much talk that PPC is so great because SEO techniques get smashed when an SE algorithm changes.

For those of you following the search engine news, PPC is also at risk as well. PPC rules change as well. When these rules change, it’s possible for your cost to increase. When costs increase, there’s an increased probability that your traffic will drop if you’re not will to pay for it. | Read the rest of this entry …

Website: WP-Cache

No matter how good dynamic pages are, they’ll always be slower than static web pages. When a person accesses a file like .htm or .html, the web address directs the viewer directly to that page. When you page is dynamic, such as pages in a MySQL based blog – like Wordpress, the address leads to a database query. So first the page has code that connects to a database, queries the page, and then displays them onto the screen. | Read the rest of this entry …

Website: NicheRockets.com
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In the past, I’ve built content sites that consisted of 50 to more than 200 pages. The purpose of this was to build a site where a page focused on a specific keyword (an actual keyphrase that people searched for – based on keyword research). So if a person search for legitimate home based business, then the searcher would find a web page themed around that keyphrase via the search engines. So since it would be hard to get traffic into the most competitive keyphrases (ie. home business), I would target low competition ones that still had enough demand. These pages would then be monetized or funneled down to sales or product pages.

Mega Content Site Madness

Making massive content sites has always been time consuming. You have to find the right niche to go into, then you have to do keyword research. Based on the research, you have to extract at least a few hundred keywords that you want to target – that have high demand and low competition. Then the most time consuming part of it was to write (or outsource) | Read the rest of this entry …