Purchase A Domain Name

After you’ve decided on a turnkey business idea, you’ll want to purchase a domain name. The domain name represents your URL, your web address.

If you want to help increase your ranking using search engine optimization (SEO), you’ll want to pick a keyword rich domain name. You can use your keyword list from Wordtracker to give you some domain name ideas.
So for example, let’s say you’re focussing on selling “unique contact lenses.” I would suggest picking a domain name such as “uniquecontactlenses.com” over “contactlensestore.com”. This does two things. First, you’re alerting the web surfer that your contact lense are unique. Second, you’re also embedding keywords into your domain, allowing search engines to see your website as being highly related to what your actually selling, “unique contact lenses.” This can put you higher in the search engine results.

Before purchasing a domain name, you also want to pick a dot com (.com) name. There will be other choices like .org, .net, .edu, .biz and so on. You might find the name you want on a .net domain, but this could possibly result in lost traffic. People that hear or barely remember you domain name will mistakenly go to the .com domain name instead.

You might have seen dashes (-) being used in a domain name. This was a tactic used by many web gurus to boost rankings. Before, search engines saw a domain like “golfsecretsrevealed” as one word. Nowadays, the technology is available to read this as 3 separate words. So avoid using dashes.

Once you’ve made a decision, you can purchase a domain at 1and1.com. Out of all the places on the web that offer domain names, I’ve found them to be very reliable and affordable.